I have seen within other corporations that the digital transformation has kicked off with high energy etc. and shortly after that people start to lose interest. It is your accountability to drive the sense of urgency (so don’t blame others, you are not a victim). But you need some help and support from senior management to put it high on the company’s agenda, so make it clear what you expect from the executive team and the organization.
Lack of urgency
And you’re off… the planning stage is over and the transformation is now underway. It’s been going for a number of months, since the company structure has started to change and people’s roles are being redefined and new processes put into place, as well a load of new tools. However, the feedback from departments is dwindling, targets been set out aren’t quite being met. Speaking to some of the staff, people are already slipping back into old habits. How can this happen? Don’t people realise that this is good for them and the whole business? Right, what can be done about this?
Transformation is a major undertaking that will touch everything and anything across your organisation. It will take continued effort from all business areas to progress with the plan but the motivation to do so must originate from senior management. The drive to continue has to be supported by that leadership team. Regular touch point updates and feedback from departments needs to be fed in and any blockers require help from the top to be resolved. These blockers could be to do with training budgets or licensing for new tools not being signed off, delivery or process problems or even recruitment difficulties. These all need highlighting and decisive decision making needs to occur to continually move forward.
Collaboration and milestones
Active collaboration between the company leadership and transformation champions is the key to a successful implementation. Your employees have to believe that company leadership is working side by side with them to achieve change. Your strategy may have been planned to be implemented fully in six months or five years, depending on the scale of the transformation and company size. Transformation is like a marathon, you have milestones that need to be reached each step of the way to get to the finish line and working as a team is the most efficient and enjoyable way to get there.